Field Notes The stack

You’ve already paid for everything else.

Every dollar in a barrel’s life is already spent by the time it lands in the rickhouse. The barrel only earns it back if the system can find the barrel when the customer, the auditor, or the truck shows up.

  1. Before storage

    Months

  2. In storage

    4 to 12 years

  3. After storage

    Weeks, then ongoing

Before storage

Making the distillate, charring the barrel, filling.

  1. 01 Distillation equipment and controls
  2. 02 Quality grains and ingredients
  3. 03 Time and craft in making the distillate
  4. 04 Barrel fill equipment

In storage

Where Barrel Scout lives

The longest phase. Where the value forms. Where most software has the least visibility.

  1. 01 The storage warehouses themselves
  2. 02 The team that moves barrels around for years

After storage

Dumping, bottling, packaging, selling, telling the story.

  1. 01 Dump and bottling equipment
  2. 02 Labeling and packaging
  3. 03 Distribution relationships
  4. 04 Sales and marketing
  5. 05 Brand, tourism, and storytelling

What have you spent to make sure all of that points at the right barrel during the longest phase?